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Industry News
ABS-CBN partners anew with Advertising Foundation for ARAW Values Awards 2019
ABS-CBN, the country’s leading broadcast media network and entertainment company, has sealed once more its partnership with the Advertising Foundation of the Philippines (Ad Foundation), the social development institution and advocacy body of the multisector marketing...
Print media urged to collaborate, leverage on digital
In order to survive and possibly even prosper in the digital age, the print media industry must open up to collaborations, leverage existing strengths, and step out of its comfort zone to learn new things and experiment. These were some of the essential points that...
PANA calls for more collaboration with UPMG to deliver key messages to the public
In today’s fast-changing time, every business or organization needs to champion responsible brand building to ensure continued success. This had been the overarching insight in the recently held 7th general membership meeting of the United Print Media Group (UPMG)...
PANA: Print Media, a Unique Advertising Investor
“PANA (Philippine Association of National Advertisers) leads the way for the associations to embrace a culture of excellence as an Active Partner and Unique investor in our business relationship” said Ms. Blen Fernando, Vice President and TM for Marketing of Alaska...