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Industry News
UPMG Members Join MSAP Media Congress 2017: ASCENDANT
It was a very successful MSAP Media Congress 2017: ASCENDANT in Baguio City last Sept 6-9 as members of UPMG and other participants from the advertising industry gathered together for the event. UPMG President Mr. Barbie Atienza discussed GAME OF THRONES: Diverse and...
What IMMAP means to Print
Last Aug 30, UPMG held its 8th GMM at Miramar Hotel. Hans Eric Chua, Co-program director of Certified Digital Marketer was invited to talk about “The IMMAP Exposure and Effectiveness Measurement: What it means to Publishers”. There were also brief presentations about...
A peep at the Millennial World
It was a quick preview of the Millennial world during the 7th GMM as everyone was ushered into the digital experience of today’s consumers. NuWorks Interactive Head of Strategy and Analytics, Manny Gonzales talked about “The Evolving Role of Print in Digital Consumer...
UPMG Outing: Happy Together
It was a fine Saturday of July 8 when members of UPMG got together to enjoy swimming at Felioni Hot Spring in Pansol, Laguna. “Sabay sabay sa July” provided a wonderful moments of fun and fellowship along with over...