It was a very successful MSAP Media Congress 2017: ASCENDANT in Baguio City last Sept 6-9 as members of UPMG and other participants from the advertising industry gathered together for the event.
UPMG President Mr. Barbie Atienza discussed GAME OF THRONES: Diverse and Dynamic Media. It was a lively session of the evolving roles of TV, Radio, Print, OOH, Digital in delivering clients’ KPIs. FORMAT: Case Study / Defend Your Medium.
There were panel discussions with SPEAKERS Mr. Chot Reyes, Chief Executive Officer, TV5 Mr. Barbie Atienza, President, United Print Media Group Mr. Vince Jaen, Director – Talent Management Group, Manila Broadcast Company Mr. Alex Montañez, President, Outdoor Advertising Association of the Philippines Mr. Prem Bhatia, Managing Director, Phar Holdings Mr. Dindo Marzan, Vice President, Voyager Innovations, Inc. MODERATOR Mr. Donald Lim, Country Chief Executive Officer, Dentsu Aegis Network.